The BIO 2008 Convention was in full swing this week as over 20,000 attendees all crushed together gathered in the San Diego Convention Center. With everything from a golf swing analysis to an oxygen bar, attendees are being treated to an all-out marketing blitz.
With a new billion-dollar initiative seemingly announced daily, the stakes certainly are high. Wisconson noted it spends $250,000 per conference saying that this is Main Street for biotech and if you want the business, you need to have a storefront on Main Street.
You can follow my coverage, as well as many other bloggers, at Bio On The Road — similar to last year’s BIO Voice. If you’re attending BIO this week, drop me a note and we’ll meet up. And don’t forget, I’m giving away some iPods from Patent Baristas while I’m hanging out around the Exhibition floor (see details here). In the meantime, be sure to check out the BIO Party List – Ohio’s reception is tonight at Buster’s Beach House.
